What We Do
We work as partners so you can focus on what matters most to your business.

From a fractional CFO to everyday number crunching

Solid Ratio serves as a trusted partner focused on the financial health of startup, growth-stage, and legacy companies, specializing in companies that make things and direct-to-consumer brands. Whether you need CFO-level support or basic data entry, we’re there to handle the hard stuff so you can focus on the big stuff.

We provide services such as

Fractional CFO services

  • Cohesive strategies and financial models from a team of consumer product and D2C experts
  • Visibility into the entire financial picture for improved decision-making 
  • We’re here when you need us for help with key business decisions
  • Improved accuracy, quality, and timeliness of financial information

Financial planning & analysis

  • Financial modeling for budgeting, forecasting, and day-to-day decision making
  • Tools to enable scenario analysis, potential impacts, and planning
  • Income statement, balance sheet, and cashflow forecast integration
  • Monthly reviews and analysis of financial statements
  • Goal setting and measurement for your entire organization
  • Calculation of marketing return and comprehensive discounting strategy

Cashflow optimization and management

  • Working capital optimization to free up clashflow
  • Guidance to build a cash management culture
  • Future cash projections to prevent blindsides
  • Strategic spending help to maximize opportunities

Bookkeeping & controller services

  • Project-based accounting expertise for startups and small and medium-sized business
  • Establishment of an accounting department for accurate, useful and timely financial reports 
  • Lead or support daily accounting activities including A/P, A/R, payroll, inventory management, billing, credit, and collections
  • Coordination with outside vendors (banks, leasing companies, insurance, CPAs, etc.)
  • Mentoring and coaching for your newly formed accounting department
  • Cleaning up historical bookkeeping and pain-free onboarding

Inventory and supply chain tracking

  • Inventory and vendor planning, negotiation, and consolidation
  • Comparison of inventory reports to accounting system for accuracy
  • Reconciliations and roll-forwards to verify all inventory invoices 
  • Detailed reconciliation of orders to shipments to ensure revenue accuracy
  • Optimization of cost centers (shipping, credit card fees, supplies, etc).

Inventory and supply chain tracking

  • Inventory and vendor planning, negotiation, and consolidation
  • Comparison of inventory reports to accounting system for accuracy
  • Reconciliations and roll-forwards to verify all inventory invoices 
  • Detailed reconciliation of orders to shipments to ensure revenue accuracy
  • Optimization of cost centers (shipping, credit card fees, supplies, etc).

Strategic implementation & ongoing support

  • Customizable reports for Key Performance Indicators across the business
  • Customer acquisition cost and lifetime values
  • Select, implement, and optimize an ERP Solution into your daily operations
  • Equity & debt capital fundraising guidance and support
  • Communicate clearly with board members and investors

Ready to get started?

Schedule your free consultation now

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